Aug 14, 2023 | CRM, Salesforce Products
Understanding Whitespace in Salesforce Whitespace represents the untapped market potential that exists within your current customer base. It refers to the products or services your customers could benefit from but are not currently purchasing from your organisation.... 
Aug 14, 2023 | CRM, Salesforce Products
Customer churn is a significant concern for businesses of all sizes and industries. Identifying customers who are at risk of churning is crucial for implementing proactive retention strategies and preserving valuable customer relationships. Salesforce provides tools... 
Aug 14, 2023 | CRM, Salesforce Products
As we know, empowering your team with the right tools and strategies is crucial for stable and sustainable success. One approach in Salesforce that has been routinely credited with transforming sales processes is ‘Guided Selling’. What is Guided Selling? Guided... 
Aug 14, 2023 | Salesforce Products
Recurring revenue is the lifeblood of subscription-based businesses and a crucial metric for any organisation offering ongoing products or services. Happily, in the realm of Salesforce CPQ (Configure, Price, Quote), measuring recurring revenue becomes a piece of cake.... 
Jul 25, 2023 | CRM, Integrations
First of all, what are Pardot and Mailchimp? Well, simply put, Pardot and Mailchimp are both marketing automation platforms. They allow people and businesses to streamline and automate their digital communications. It’s probably also worth noting that Pardot is now...