Salesforce Marketing Cloud & Implementation 

Always be front of mind with Marketing Cloud to engage, track and guide customers through your marketing experiences on whichever platform fits them best.

Top Uses

  • Define customer journeys
  • Cross channel communications
  • Cross channel tracking
  • Personalised marketing automation

What is Salesforce Marketing Cloud?

An all in one platform to engage, track and communicate with your customers across the channel that suits them best. Interact with customers on social media, your website, or via email, and track all those communications to build trusted relationships.

Features of Salesforce Marketing Cloud

Email Studio

Send personalised emails to each of your customers depending on their interests. Create templates using code or drag and drop tools on visual builders depending on your needs, to ensure all users can interact with their customers in a way that suits them.

Social Studio

Broaden your customer-facing capabilities. Post, track, report and interact on a range of social platforms to take your business to where your customers are. Find out what current and potential customers are saying about your brand and your competitors to improve practices and learn what to promote next.

Advertising Studio

Create personalised one-to-one customer journeys with Advertising Studio. Users can advertise on your website, directly on Google or even social media including Youtube and Instagram. Use smart features to find new customers to target based on similar interests they have with your current ones. See a full view of marketing efforts and coordinate advertising with other communications or events happening within the same time frames for a complete marketing view.

Mobile Studio

The helpful featured your users have become reliant on can also be optimised for mobile use. Send SMS messages, push notifications and group messages right from your mobile with the help of preset mobile templates. Always stay relevant at the right time with the ability to send offers and push notifications depending on where your customer’s current locations.

Marketing Cloud Journey Builder

Salesforce Customers

Successful Projects

Salesforce Certifications

%

Successful Delivery

Why Choose Silver Softworks as your Marketing Cloud Partner?

Using our expert knowledge, our team customises the base platform to perfectly fit your business needs and help you achieve your response targets.

  • We offer a 100% free consultation. We want to get to you know and your needs. Give us a ring!
  • We are experts at Salesforce development, so we can customise Salesforce Marketing Cloud to your needs.
  • We offer training & support for all areas of the marketing cloud to ensure
  • 10/10 customer satisfaction & 100% successful track record for delivering projects on time and budget.

Salesforce Marketing Cloud Questions

Find out the answers to questions we’re asked every day below or why not submit your own by getting in touch with us. We’re happy to answer any queries you may have.

What is the difference between Marketing Cloud and Pardot?
Pardot is designed to be a marketing automation software for tracking and acting on marketing efforts via emails, social posting, web forms and more. Whereas Marketing Cloud takes all these capabilities a step further to allow users to reach their audiences on a multitude of channels and devices including additional social platforms including YouTube, or via SMS and more. Marketing Cloud can also be extended with the different studio options available, to build up capabilities depending on how complex of a marketing strategy you require.
Do I have to have all areas of Marketing Cloud?
Users can pick and choose which areas of the Marketing Cloud studio’s they desire to ensure the system is fit for your needs and everything you need to cover. There are multiple subscription plans available to suit your individual use cases.
What is the Journey Builder?
The Journey Builder in Marketing Cloud allows users to use cross-channel marketing to create personalised experiences for your customers. Automatically send marketing materials on a range of platforms depending on your customers experiences. Create journeys to guide your customers and help to understand their needs via email, social media, push notifications and more. Easily create personalised journeys for each customer and track their interactions at every stage for a few marketing view.

Speak to our specialist team

Get a free consultation to discuss the challenges you face and find out how we can help you

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Salesforce Experts For Your Industry

We have experience in Salesforce Consultation & Implementation across a range of industries. These include:

Professional Services

Helping businesses retain complete project visibility.

Manufacturing

Streamlining processes and providing a full 360º customer view

Financial Services

Assisting business growth with advanced consulting.

Nonprofits

Grow your nonprofit organisation with the world’s leading CRM system.

Giving You The Advantage

Industry Focus

Our experts are dedicated to understand the nuances of your industry. Find out more about the different industries we work with daily.

Salesforce Success Stories

Our team has a huge amount of experience working for some of the top brands in London and the UK. View some of our biggest Salesforce success stories.

Salesforce Services

Our experts work with you from the beginning of your journey, through implementation, to ongoing support. Get started on your journey from concept to cloud today.

Salesforce Insights

Knowledge is power! Read our insightful articles on the newest Salesforce innovations and how to best use your system.

"Flexible and diligent"

I’ve been extremely satisfied with the service and support TRL has received. I have no hesitation in recommending Silver Softworks to prospective clients.

Mark Stead

Director of Sales and International Development, TRL

"Very successful Salesforce implementation"

We’ve worked with three other Salesforce consultancies in the past, and can confidently say that Silver Softworks offer a superior service to them all, delivering on time and on budget, every time.

Marcus Ereira

Director, Tavistock Tutors

"Highly successful project"

Silver Softworks offer an efficient, first class service, contributing with insights and expertise to ensure I received the best ROI for my investment.

Matthew Guy

Sales Operations Manager, Corporate Travel Management

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