As usual, Dreamforce, the annual tech extravaganza hosted by Salesforce, has left an excitable buzz in its wake. This year, the event showcased groundbreaking innovations, inspiring keynotes, and thought-provoking discussions that now have the tech world’s full attention. As the dust settles and we reflect back on the event, here are the top three takeaways from Dreamforce 2023 that we’re pretty sure will shape the future of technology.

1. The Power of Ethical AI

Artificial Intelligence (AI) has been a hot topic for a considerable number of years, with both excitement and apprehension surrounding its potential. At Dreamforce 2023, the conversation revolved around the responsible and ethical use of AI, emphasising the importance of human values in the technology we create.

Salesforce’s CEO, Marc Benioff, delivered an impactful keynote on this subject. He stressed that AI has the potential to revolutionise businesses, healthcare, and society at large, but only if it’s developed and deployed ethically. The key takeaway here is that the tech industry must focus on creating AI systems that are transparent, unbiased, and aligned with the values of humanity.

One of the most compelling examples was Salesforce’s own AI initiative, “EthicalAI.” This platform uses a combination of machine learning and ethical guidelines to ensure that AI algorithms make unbiased decisions. It’s a remarkable step forward in building a future where AI is not only intelligent but also ethically sound.

The ethical AI discussion at Dreamforce also emphasised the importance of diversity in AI development. A more inclusive workforce, with diverse perspectives, can help reduce biases in AI systems. This takeaway reminds us that to harness the power of AI for good, we must prioritise diversity and inclusivity within the tech industry.

2. The Rise of the Metaverse

In recent years, the concept of the metaverse, a virtual reality space where users can interact and explore, has been gaining steady traction. However, Dreamforce 2023 took this concept to a whole new level. Salesforce introduced “Salesforce Metaverse,” a dynamic digital space designed to transform the way businesses operate and connect with customers.

This second takeaway highlights that the metaverse is not just a buzzword but a transformative force in the tech world. Salesforce Metaverse goes beyond just gaming or entertainment; it has applications in commerce, marketing, customer service, and beyond. The digital space enables businesses to create immersive and personalised experiences for their customers, making it an invaluable tool for the future.

The possibilities within the metaverse are endless. Attendees at Dreamforce witnessed demonstrations of how businesses can use Salesforce Metaverse to offer virtual showrooms, personalised consultations, and collaborative workspaces. This technology will blur the lines between the physical and digital worlds, opening up a new dimension for innovation and engagement.

It’s clear that the metaverse is no longer a distant vision; it’s becoming a reality. Companies need to start thinking about how they can leverage this emerging technology to stay ahead in a competitive market. This takeaway emphasises the need for businesses to invest in understanding and embracing the metaverse’s potential, as it’s likely to reshape the way we interact with customers and conduct business in the not too distant future.

3. Sustainability as a Core Business Strategy

The tech industry, like many others, is facing increasing pressure to address environmental and sustainability issues. At Dreamforce 2023, it became evident that sustainability is no longer a peripheral concern but a central element of business strategy.

For instance, Salesforce took a bold step by committing to becoming a net-zero company by 2030. This commitment extends not only to their operations but also to their entire value chain. The company showcased its “Sustainability Cloud” platform, which allows businesses to measure, report, and reduce their carbon emissions. This technology is a game-changer, empowering companies to align their operations with sustainable practices while simultaneously reducing their carbon footprint.

And sustainability wasn’t just a theme at Dreamforce; it was a fundamental thread woven into every conversation. Attendees and speakers highlighted the urgency of climate change and the role of technology in mitigating its effects. For, as we know, the tech industry has a pivotal role to play in reducing emissions, conserving resources, and promoting sustainable practices.

The main takeaway here is that sustainability is no longer an optional initiative; it’s a business imperative. Companies that fail to address environmental concerns and incorporate sustainability into their core strategy risk being left behind in a world where consumers, investors, and regulators increasingly demand environmentally responsible practices.


Dreamforce 2023 was more than just a tech conference; it was a glimpse into the future of technology and business. The top three takeaways – the power of ethical AI, the rise of the metaverse, and sustainability as a core business strategy – provide a roadmap for how companies should navigate the ever-evolving tech landscape.

As we move forward, these takeaways remind us that the future of tech is not just about innovation; it’s about responsible innovation that enhances our lives, our businesses, and our planet. The tech industry has a profound responsibility to shape a future that is ethical, inclusive, and sustainable, and Dreamforce 2023 set a powerful example for us to follow.