Define buying intent with Einstein behaviour scoring

Define buying intent with Einstein behaviour scoring

If you can remember back to Dreamforce 2018, (here’s a blog post of the best features to help remind you) there were talks about new features that could come to light in the near and distant future. One of the few already here, as of the new Pardot spring release,...
Dreamforce 2018 Pardot Takeaways

Dreamforce 2018 Pardot Takeaways

We’ve all heard about some of the amazing talks and demonstrations given at Dreamforce, some of which are based on new releases, however a fair proportion talks of distant future, or even theoretical ideas. Some of the points in this post are due to be released on...
GetFeedback for Pardot

GetFeedback for Pardot

Knowing what your customers want, rather than just guessing is a very useful tool for any marketing or pitching efforts. If you know information about your customers’ personal preferences and wants, it is a lot easier to generate marketing material that makes them...
Olark With Pardot

Olark With Pardot

There are many useful connectors available for Pardot, Olark being one of them. Olark allows users to chat with visitors and prospects in a simplified manner. It works on a IM basis available on many different devices such as desktop or mobile to ensure you can always...
3 Easy Nurture Campaigns For Customer Engagement

3 Easy Nurture Campaigns For Customer Engagement

Even with the forever changing conversational channels available, email still remains one of the most popular and trusted approaches to engaging with customers. It can however be difficult to gauge how often and how many emails to send at any given time. Too many and...