Safeguarding Data: Salesforce Data Cloud

Safeguarding Data: Salesforce Data Cloud

Safeguarding Data Privacy: Salesforce Data Cloud The protection of personal data is now a major concern for organisations worldwide. As businesses make use of platforms like Salesforce Data Cloud to harness the potential of accessible data, ensuring compliance with...
What is generative AI?

What is generative AI?

One tech innovation term you can’t not have come across recently is Generative AI. This transformative technology is not only redefining the way we interact with data but is also finding novel applications within Salesforce itself, transforming processes and enhancing...
CRM Analytics: Unleashing AI’s potential

CRM Analytics: Unleashing AI’s potential

At its core, CRM Analytics (formerly Einstein Analytics) leverages the power of Artificial Intelligence (AI) to unearth actionable insights from vast datasets. In this blog post, we’ll delve into the intricacies of how AI works within CRM Analytics, unlocking a...
What does Salesforce do?

What does Salesforce do?

Salesforce is well known as the major player in the world of customer relationship management (CRM) software, but many people are still unclear about what it actually does. Whether you’re a business professional, a salesperson, or just someone curious about...
Is Salesforce right for my small business?

Is Salesforce right for my small business?

In today’s fast-paced and highly competitive business landscape, every organisation, small business to enterprise, strives to build strong customer relationships and streamline its operations for growth and success. Customer Relationship Management (CRM) systems...
The Role of a Salesforce Partner

The Role of a Salesforce Partner

In the ever-evolving world of business technology, having the right tools at your disposal can make all the difference in staying competitive, efficient, and customer-centric. Salesforce is one such tool that has revolutionised how companies manage their customer...